How to Use Social Proof to Gain Authority

How to Use Social Proof to Gain

Social proof is not a secret underground persuasion technique. It’s a simple concept that anyone can use to boost their sales. It works because customers are much more likely to buy something others have bought before them. There’s nothing more influential in buying decisions than word of mouth. Watch this short video right now where…

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Do You Struggle With Content Marketing?

content marketing

Content marketing isn’t about forcing a product down anybody’s throat. Especially in today’s consumer market, where people have more choices than ever before, hard-sell tactics should be avoided. As a salesperson or marketer, you need to demonstrate and educate. Your customer will choose your product if it’s truly right for them. Demonstrating and educating means giving…

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Remember How Much Fun Being a Customer Was?


. If you can put yourself in your customers’ shoes, it’s easy to understand what they want and how to deliver it to them. When you empathize with them, you can create a marketing message that resonates with them and shows that you’re a responsive business that cares about their customers. Put Yourself in The…

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