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email list

My Secret Weapon to Building an Email List

Building an email list is typically a time consuming process that costs not only a tremendous amount of time, but also a lot of money. Unfortunately, that’s just the way it has always been. At least until now!  There are actually plenty of sources of subscribers that many people have never thought about, yet they […]

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pricing strategy

Pricing Strategy Metrics

Today we are concluding our series on determining an appropriate pricing strategy for your business.  Over the past few days we examined the benefits and drawbacks of free trials, subscriptions, freemiums, and one time pricing strategies.   In order to grow your profits in your business you need to track your results, and we will […]

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pricing strategy

Freemium vs. One Time Pricing Strategy

Over the past few days we have been discussing several different pricing strategy models that are available to home based business owners.  We have discussed the benefits and drawbacks of the free trial versus the subscription pricing strategy.  Today we are going to focus on the benefits and drawbacks of the freemium and one time […]

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pricing strategies

Free Trial vs. Subscription Pricing Strategy

We are continuing our discussion on how to select the appropriate pricing strategy for your product or service.  Today we are going to explore the free trial versus subscription pricing strategy.  We are looking at the benefits and drawbacks of each one. Free Trial Vs. Subscription Pricing Strategy Free Trial Pricing Strategy The free trial […]

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pricing strategies

Pricing Strategies| Price Point vs. Pricing Model

There are many different pricing strategies you can use for various types of businesses. It can be difficult to understand which one is most likely to work well for your business model, or which one is likely to be most profitable, which ultimately is the main thing you should care about with regards to pricing.  […]

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Facebook Retargeting 7

How to Setup Facebook Retargeting

Now that you understand a little bit about how Facebook retargeting works and why it is so powerful, it’s time to get into the nitty-gritty of exactly how to do it.  There are several ways to retarget your visitors using Facebook. We’re going to take a look at how to set up and use website […]

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facebook retargeting

What is Facebook Retargeting?

Today we begin a new marketing series focusig on Facebook retargeting.  This is the newest evolution of marketing to custom audiences. Let me start off by asking you a question. What if you had a second chance to turn that lost visitor into a buyer? Facebook has been one of the most effective advertising platforms […]

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digital magazine

Types of Digital Magazine Content

Today is the conclusion of our series on how to create a profitable digital magazine.  Go back and read the previous two blog posts where I shared why start an online publication as well as the 6 revenue streams you can set up for your magazine. You may assume that you’ll need to write all […]

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online magazine

6 Income Streams for Your Online Magazine

You are pretty excited about wanting to start your own online magazine.  This is an amazing branding tool to establish yourself as an authority and expert in the marketplace. There are multiple ways to make money from your online magazine. Let’s take a look at a few of the different ways you can profit from […]

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online magazine

Why Publish a Digital Magazine for Your Business?

As more people move toward digital content consumption and away from print, which takes up space in their homes, kills trees and fills landfills, the demand for digital magazines is on the rise. Many traditional print publications are seeing droves of their subscribers moving to digital-only subscriptions, or at least asking for digital copies of […]

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landing page

How to Optimize Your Landing Page

Because your landing page is so crucial, and because, as they say, you only get one chance to make a first impression, it’s critical to ensure that your landing page converts as well as it possibly can.  It’s practically impossible to gauge every element of your landing page against the tastes and desires of your […]

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landing page

4 Elements to a Profitable Landing Page

Today I am going to be sharing with you the four most important elements in designing a landing page.  Why build a better mousetrap when the one that exists already works so well? Why not just reproduce the success of the original by producing more of them? Well, that is precisely what you should do […]

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landing pages

Geeking Out Over Landing Pages

Quality, effective landing pages are a crucial element of any successful online business. No matter what type of web property you have, your landing page needs to be properly optimized for maximum conversions.  There is an endless variety of landing pages types and styles, because they are so highly customizable. You can create a landing page […]

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Google Helpouts

Optimize Your Google Helpouts to Create Sales

It’s not difficult to set up Google Helpouts but there are some tips you can use to draw more attention and more sales to your business.  Optimize Google Helpouts Create a Great Intro Video  You’ll be able to create a 30-second promo video for your Helpout that can introduce you and your expertise to potential customers. […]

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Google Helpouts

How to Setup Profitable Google Helpouts

If you want to make money with your own Google Helpouts, you’ll need to know a little bit about how the process actually works. How Google Helpouts Works Have you ever done any kind of online video chat? It could be something like Facetime on Apple devices, or a Skype video chat or something similar. […]

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