Top Most Important Clicklist of Google Ads Audit by Our Company
- Pinpoints budget overspending for cost-effectiveness: Through our audit, we carefully analyze your advertising spending to ensure you're not overspending and recommend strategies to optimize your budget usage.
- Account Structure Review: Check if the campaign structure (Search, Display, Video) is organized by goals, funnel stage, and targeting.
- Ad Group Relevance Check: Ensure tightly themed ad groups with focused keywords and relevant ad copy.
- Search Term Analysis: Identify irrelevant terms wasting budget and discover new high-converting terms.
- Conversion Tracking Audit: Ensure proper tracking of calls, forms, sales, or micro conversions via Google Tag Manager or GA4.
- Bidding Strategy Assessment: Audit if Smart Bidding strategies like Target CPA or Max Conversions are working or misaligned.
- Impression Share Lost (Budget vs Rank): Uncover potential missed impressions due to budget limits or low Ad Rank.
- UTM Tracking Audit: Ensure all URLs have UTM parameters for proper analytics integration.
- Click Fraud & Invalid Activity Check: Review click patterns, IP logs, and use of any fraud detection tools.
- Custom Conversion Events Check: Review if advanced conversions like scroll depth, form steps, or CTA clicks are being captured.
Why Your Business Needs a Google Ads Audit
- To Know Where Your Budget Is Actually Going: An audit gives full visibility into ad spend—what’s working, what’s wasted, and where the leaks are.
- To Fix Low-Performing Campaigns Before They Drain ROI: Even small errors in campaign structure or targeting can quietly hurt performance. An audit catches them early.
- To Improve Lead Quality, Not Just Quantity: If you're getting the wrong leads, an audit reveals where targeting or keyword intent is misaligned.
- To Optimize Campaigns for Real Business Goals (Not Vanity Metrics): A detailed audit re-centers your campaigns around actual ROI, conversions, and sales—not just clicks or impressions.
- To Clean Up Outdated or Duplicate Campaigns: Old campaigns, overlapping keywords, or paused experiments can confuse algorithms. An audit clears the clutter.
- Identifies Unseen Click Fraud & Bot Activity: We expose invalid clicks, bot traffic, or competitor sabotage and recommend solutions to protect your budget.
- Uncovers Poor Ad Rank or Positioning Issues: We assess if your ads are being buried by competitors — and recommend ways to reclaim top positions affordably.
- Evaluates Quality Score Weaknesses: Low Quality Scores can inflate your CPC. We provide solutions to raise scores and lower costs.
- Suggests Strategic Budget Reallocation: We help redistribute your ad spend based on performance insights, ensuring every rupee delivers value.
- Reviews Campaign Structure for Duplication & Clutter: We clean up duplicate ad groups, overlapping campaigns, and confusing structure.
- Examines Search Term Report for Hidden Gems: We mine past search data to discover profitable keywords you’re missing and weed out irrelevant terms.