Our Process
In Stage 1, we establish a strong foundation for our collaboration by gathering essential information and coordinating our project objectives. This confirms that all participants have a shared understanding, which is essential for successful collaboration in the future.
Action 1
Welcome Call and
WhatsApp Group Creation:
- First Step: We’ll begin with a welcome call from our team.
- Second Step: Next, we’ll create an exclusive WhatsApp group with your company name for all official communication.
You'll have direct access to a minimum of 3 to 4 Google Ads specialists, 1 project coordinator, and 1 landing page design expert for updates and support via the WhatsApp group and direct calls.
Action 2
Client Onboarding and
Information Gathering:
- Collect 1: Identify primary and secondary keywords and determine optimal budget allocation for lead generation goals.
- Collect 2: Gather key company details, including USPs.
- Collect 3: Access existing ad accounts to avoid previous errors and improve performance.
Use an exclusive checklist and personalized formats to gather all essential information, including brand guidelines, target locations, secondary keywords, audience insights, and other critical data.
Action 3
Project Commencement
Discussion:
- A complete review of the existing landing page, website, and other digital platforms.
- Research the most converting keywords and estimate bidding expenses.
- Identify Primary Keywords.
- Set Initial Expectations and Specific Goals.
A detailed meeting will be organized—whether virtually via the WhatsApp group, Google Meet, or in-person if required. We’ll discuss all project details, including primary goals and initial expectations to ensure seamless collaboration.
In Stage 2, we will develop a detailed roadmap for your Google Ads account, optimizing the structure and objectives for maximum performance. After setting up and launching the campaigns, we will review them before going live. We will also explore various campaign types and implement effective bidding strategies to ensure successful outcomes
Action 1
Google Ads Account
Planning and Roadmap Development:
- We will develop a comprehensive roadmap for your Google Ads account, detailing the structure, goals, and strategy based on the details collected and researched from Stage 1.
Action 2
Account Structure
Setup Decision
- We will carefully plan and organize your entire Google Ads account structure. This includes determining how to arrange and group your campaigns, ad groups, and keywords for optimal performance.
Action 3
Campaign Finalization
and Launch:
- We will complete the setup of your campaigns and launch them in your Google Ads account.
Action 4
Google Review and
Go-Live:
- Once launched, Google will review the campaigns before they go live.
We'll choose the best campaign types to match your goals, like Search Ads, Call Ads, Remarketing Ads, Local Ads, and YouTube Ads. We'll also explore bidding strategies like Maximize Clicks, Target CPA, Target ROAS, Enhanced CPC, CPLA, and Portfolio Bidding to boost your campaign results.
In Stage 3, we focus on ongoing account management and optimization. We continuously monitor campaign performance and make adjustments based on your feedback. Regular check-ins ensure that insights are effectively utilized, keeping your Google Ads account aligned with your goals.
Action 1
Continuous
Performance Monitoring and Optimization
- We will manage your campaigns continuously, adjusting strategies based on your feedback to achieve better results.
Action 2
Regular Check-ins and
Consultation
- We will regularly optimize insights in your Google Ads account and make necessary adjustments based on daily updates gathered through calls or WhatsApp group messages to effectively meet your goals.
Additionally, if required, we will offer further integrations to align with your specific goals, including CRM integrations, e-commerce platform integrations, automation platform integration, data management platform integrations, and more.
Setup 1
Google Tag Manager
(GTM) Integration:
We will begin by integrating GTM, as this is the first step before implementing conversion tracking. Google Tag Manager simplifies tracking code management, allowing easy updates and modifications for custom conversion tracking.
Setup 2
Conversion Tracking
Implementation:
Conversion tracking will be set up to measure key actions taken by users, such as form submissions, calls, WhatsApp clicks, or purchases. This enables us to optimize campaign results effectively.
Setup 3
Audience Creation &
Segmentation:
We will create and segment custom audiences using Google Ads' advanced audience-building tools. These tools track users who visit your website or landing page after clicking on your ads. By segmenting audiences based on behaviors, interests, demographics, and past interactions, we can create highly targeted campaigns that increase relevance and drive meaningful conversions.
Setup 4
Remarketing Tag
Implementation:
Remarketing tags will be implemented to re-engage users who have previously visited your website or landing page after interacting with your ads. This allows us to display targeted ads to these users across Google Display Network, YouTube, or search results, encouraging them to return and complete valuable actions such as purchases or form submissions.
Setup 5
Remarketing
Campaigns Launched:
After setting up the remarketing tags, we will launch targeted remarketing campaigns. These campaigns aim to re-engage users who showed interest but did not convert, reminding them of your products or services and encouraging them to take action.
Setup 6
Google Analytics
Integration:
We will set up Google Analytics to monitor landing page or website performance, user interactions, and traffic sources. This provides valuable insights into user behavior and overall website effectiveness.
Setup 7
Google My Business
Integration:
Integrating Google My Business will improve your local search visibility and allow us to manage your business information across Google Search and Maps, boosting your presence for local customers.
This stage integrates advanced tools like Google Tag Manager, conversion tracking, remarketing tags, and audience segmentation to boost Google Ads performance, with deeper insights from Google Analytics and Data Studio, plus optional CRM and e-commerce integrations.
In Stage 5, we focus on Advanced Optimization & Attribution.
Strategy 1
Multi-Touch
Attribution Setup:
- What we do: We implement multi-touch attribution models to evaluate every interaction a user has with your ads across multiple channels before converting. This helps us understand the impact of each touchpoint on the overall conversion journey (such as service information views, price page views, partial form submissions, event tracking for interactive elements, session duration and engagement metrics, scroll depth tracking, and exit intent tracking).
- Why it matters: This approach helps identify the role of each channel and interaction in driving conversions, ensuring that the budget is allocated to the most effective touchpoints. This leads to smarter spending and better conversion rates.
Strategy 2
Data Analysis &
Optimization:
- What we do: We analyze data from the past month to uncover actionable insights. This involves reviewing conversion paths, user behavior, and campaign performance. Based on this analysis, we apply Google’s AI-driven optimization tools (e.g., Smart Bidding) to fine-tune targeting, bidding, and ad placement strategies.
- Why it matters: By leveraging data and advanced AI tools, we can maximize your ad spend efficiency, ensuring your ads reach the right people at the right time. This continuous optimization improves both lead quality and campaign performance.
Strategy 3
Audience Refinement
& Expansion:
- What we do: We refine and expand your custom audiences based on their behaviors, interactions, and likelihood of conversion. This includes optimizing remarketing audiences, interest-based audiences, and in-market segments. We also create lookalike audiences based on high-value leads and customers.
- Why it matters: Targeting the right audiences and expanding to similar ones ensures that your ads are seen by users who are more likely to convert, increasing your chances of generating high-quality leads.
Strategy 4
Cost-Per-Lead (CPL)
Campaign Decision:
- What we do: After verifying accurate data and tracking from previous stages, we assess whether to switch to a Cost-Per-Lead (CPL) bidding strategy. This shift focuses on optimizing your bids to lower lead acquisition costs while prioritizing high-value conversion actions.
- Why it matters: Switching to a CPL model helps ensure that your advertising dollars are spent directly on generating measurable leads, reducing the cost of acquisition, and improving return on ad spend.
Strategy 5
Invalid Traffic and
IP Blocking:
- What we do: We implement measures to identify and block invalid traffic sources and specific IP addresses. This protects your budget from non-genuine clicks and ensures efficient campaign spending.
- Why it matters: Blocking invalid traffic helps maintain the integrity of your campaign data, leading to more reliable performance metrics and better decision-making
We implement multi-touch attribution to analyze user interactions, optimizing budget allocation. Data analysis helps refine targeting and enhance ad spend efficiency. We expand audiences for higher conversion rates and may switch to a Cost-Per-Lead (CPL) strategy to reduce acquisition costs. Additionally, we block invalid traffic to maintain data integrity and improve campaign performance.
FAQ's
Leads typically start within 3-7 days. When we set up a new account or campaign, it goes under Google's review process as per their policies. Once approved, ads start running, generating clicks, and leads gradually start coming in. Over time, "Digital Marketing Doctor" team optimizes your campaigns to improve lead quality and volume.
We need basic business details, website (if available), target location, and basic details about your services/products. Our "Digital Marketing Doctor" team will guide you through the setup process.
If you are just starting or have a small budget, the Standard Package is best. For better understanding, you may talk with our "Digital Marketing Doctor" sales team.
Yes! We can target specific locations, pin codes, cities, or states based on your business needs.
You pay directly to Google using your own payment method. We do not handle your ad spend to ensure full transparency.
You pay two separate amounts:
- Google Ads Budget: Paid directly to Google on a daily, weekly, or monthly basis at your convenience.
- Our Management Fee: Paid to "Digital Marketing Doctor" monthly for campaign setup, optimization, and management.
Yes! You can pause or resume your ads anytime, and Google will stop charging until they are resumed.
Yes, every client gets an assigned expert from the "Digital Marketing Doctor" team who manages and optimizes their campaign.
Your campaign will be managed by a dedicated "Digital Marketing Doctor" Google Ads expert who will continuously optimize and improve performance to maximize your results.
Yes! You will have direct contact with your assigned "Digital Marketing Doctor" account manager, who will be fully responsible for managing your campaign and will stay in regular touch with you for updates, performance reviews, and any necessary adjustments.
We provide support via all three channels for your convenience.
We prioritize high-intent keywords and audience targeting to attract potential buyers actively searching for your services. However, lead quality may fluctuate based on search trends and user intent.
Yes! We register your Google Ads account with your email ID, so you have access and transparency over everything.
No, Google Ads generates leads and drives traffic, but conversions depend on factors like how you handle inquiries, your pricing, sales team effectiveness, and follow-ups.
We follow a structured process as per our roadmap, available on our website ppc2roi.com or shared by our sales team via official email only:
- Strategy call to understand your business goals.
- Set up your Google Ads campaigns within 3 days.
- Start running ads and monitor results.
- Regular updates and optimizations to maximize performance
No! We offer flexible plans—monthly, quarterly, half-yearly, and yearly—so you can choose what works best for you. There’s no mandatory long-term commitment.
Exit Policy: You can remove our access anytime. We also offer a flexible exit option:
- Monthly Plans: Inform us 10 days before your renewal date.
- Quarterly Plans: Inform us 15 days before your renewal date.
- Half-Yearly & Yearly Plans: Inform us 1 month before your renewal date.
To discontinue, simply inform your "Digital Marketing Doctor" account manager or email us at support@ppc2roi.com. Before exiting, we will:
- Address any concerns and attempt to resolve them.
- Provide a final report and summary session with your team.
- Arrange a smooth transition of campaign responsibilities before removing MCC access.
Not immediately. Your ads will continue running as they are. However, over time, performance may gradually decline without ongoing optimizations, as market trends, competition, and Google Ads algorithms change.
No! Since your Google Ads account is created with your email, all data remains accessible to you even if you stop our service.
"Digital Marketing Doctor" tech team uses Google’s click fraud protection along with smart strategies like audience segmentation. We track and save users who clicked on your ads and then exclude them from seeing the ads again. This helps reduce invalid clicks and prevent competitors from repeatedly clicking on your ads.
Absolutely! You can change your package anytime based on your budget and business needs.
Yes, if we are optimizing your landing page for better conversions. Otherwise, we only need access to your Google Ads account.
No! Google only charges you for actual clicks. Our management fee applies only for the active service period.
Yes, reporting is a key part of our service and essential for your business, as daily budgets, responsibilities, and dependencies are involved. We provide weekly/monthly comprehensive reports covering actual goal-based metrics to track performance effectively. Additionally, we offer custom reports adjusted to your preferences and specific business needs.
Yes! You can make changes anytime, but we recommend discussing them with your "Digital Marketing Doctor" account manager to avoid any performance issues.
We can work with your existing account, or if needed, we’ll set up a new one using your email ID.
Yes, but only for companies with a higher ad budget. In some cases, we charge a 5% management fee after a certain ad spend threshold. This is decided on a case-by-case basis by our senior management.
We customize ad scheduling based on your business needs, ensuring ads run during the most profitable hours while avoiding unnecessary ad spend.
Exclusive Google Ads Solutions That Add Extra Value to Your Campaigns
Your Google Ads campaign should do more than just attract clicks—our advanced solutions help you stay ahead of competitors, attract high-value customers, and support long-term business growth.
WHY CHOOSE OUR TEAM
Your Ultimate Partner for Success: Personalized Understanding & Winning Strategies!
Key Points to Discuss with Our Google Ads Experts Before Starting Your Campaign


Important information to know before selecting google ads agency

