Understanding Your Business Objectives and Goals: We'll start by understanding your business's primary objectives and specific goals for running Google Ads. This helps us tailor our strategies to align perfectly with your aspirations.
Identifying Your Target Audience and Buyer Personas: Understanding who your target audience is and creating detailed buyer personas are essential steps in creating effective advertising campaigns. We will collaborate with you to identify your ideal customers and gather important information about them. This will help us design advertisements that truly connect with your potential customers and speak to their specific needs and preferences.
Evaluating Your Website Readiness: We'll check your website's suitability for ads, suggest conversion-friendly improvements, and ensure a seamless user experience to boost desired actions and campaign success.
Determining Your Budget Allocation: Budget management is a key aspect of running successful Google Ads campaigns. We'll discuss your budget and allocate it strategically across different campaigns and ad groups to maximize results.
Addressing Advertising Risks: Every advertising campaign carries potential risks. Our focus is on identifying challenges like low conversions, dangerous competition, and unpredictable outcomes. We'll propose effective strategies to minimize these risks.
Exploring Advertising History Across Platforms, Locations, and Conversions: We'll review your past advertising experiences, looking into various platforms, geographical locations, and past conversion data. This historical analysis will provide valuable insights to guide our strategies for future success.
Determining If Google Ads Fits Your Business: Let's analyze if Google Ads is the right fit for your business based on your profit margins with products or services. Although Many people use Google Ads, we need to check if it suits your goals and objectives.
Assessing Risks of Running Ads and Budget Spending: Before we begin, let's talk about the potential risks involved in running Google Ads and investing your budget. It's important to be aware of challenges like low conversions, market competition, and unpredictable outcomes.
Customer Lifetime Value (LTV) and Real Value of Conversions:We will explore the long-term value of your customers (LTV) and its connection to the actual value of conversions from advertising. This understanding guides us in making informed decisions and optimizing your budget wisely.
Learning from Past Marketing Efforts: If you've engaged in marketing before, we'll review your past experiences to learn from what worked and what didn't. This way, we can fine-tune our approach and build on successful aspects.
Addressing Your Concerns and Questions: We value open communication, so we'll provide ample time for you to ask any questions or express any concerns you may have about Google Ads and its management.
